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About Us

Pivotal Products was founded here in Chicago in 2015.  Once the  haircare capital of the world, starting in the early 1900’s.  Pivotal is here to change the way we look at personal care, using wisdom and knowledge of how things should be handled with CARE.  We find ourselves in a unique position to drive the business of personal care forward and empower our consumers with all the tools needed to manage, maintain and create a better you.

Driven by passion for products and finding new ways to meet consumers’ needs, Pivotal Products wants to be that influence dedicated to the worldwide business of beauty.

 Our mission is dedicated to serving all expressions of beauty and well-being, which we seek to make accessible to women and men all over the world.  From our humble beginnings rooted in innovation along with dedication to excellence at all levels,  we will speak to the world through our brands and through  our products we manufacture and distribute.  Ours is a world of creativity, science and technology, with our main focus on improving lives, satisfying needs and creating novel ways to care for and accentuate each individual.  We believe that true beauty is a celebration of the individual.  It is our respect for the individual that drives our mission and defines our diversity.  

As of today, we offer a variety of items in our product lines. These include several systems with patented technology, shampoos, conditioners, leave-in’s, hairdress and various styling aids that are not only unique in appearance but application also. The CORE of our business is based on patentable technology using “simple chemistry”.

Every product is taken carefully through a rigid Quality Control system that ensures consistent quality to satisfy our customers.

Pivotal Products provides superior service for a quality product through innovative research and development with subsequent resource exploration of ingredients and packaging. We are making sure our environmental footprint is transparent. We are a "listening" company, keeping our ears and minds open to your input. We're here to fill an honest need for truthful products with a global mindset supported by innovation and accessible products. We also aim to bring our product into the hands of consumers world-wide. Behind this success lies a unique brand built on unprecedented innovations, superior technology and strong moral pillars. Our motto is " Truthful Products with Truthful Chemistry at an Honest Price".

About Letitia 

Letitia DeLette has conducted more than 31 years of formulation work in research and development, marketing and sales of personal care products. Her background includes development chemist of consumer retail products and mass-market professional items at finished goods manufacturers including L'Oréal USA, Soft Sheen Carson, Summit Labs and Coca-Cola. Working with industry leaders, she learned to formulate personal care, skin care and fine fragrances. Being a repeat entrepreneur, after a successful 13 years as a licensed general contractor it was only fitting to focus fully on her other passion- health and wellness in personal care. Most recently, with Pivotal Custom Letitia sets to broaden the landscape customized formulations for individuals and others to create many commercially successful product lines. It is only fitting that she has chosen to create a platform to advise customers directly via her Pivotal Customs consulting company, Pivotal Products LLC, founded in 2015. She will only take the title of managing director because God is the owner of Pivotal Products LLC.



Let me be the first to welcome you home and becoming a "Pivotal" part of Pivotal Products.

xoxo
Letitia